2026 The Souvenir Fair

2026 대한민국 관광기념품 박람회

From November 20-22, explore a winter K-goods village featuring approximately 140 companies showcasing Korean tourism souvenirs. The fair highlights 25 award-winning entries from the 2026 Korean Tourism Souvenir Contest, alongside interactive experiences and performances. Visitors can enjoy hands-on craft workshops, character meet-and-greets, keycap and keyring making, and direct shopping for unique gifts.

Book on the official site

Dates: Nov 20, 2026 → Nov 22, 2026
Venue: Dongdaemun Design Plaza (DDP) Art Hall 1·2, 281 Eulji-ro, Euljiro 7-ga, Jung-gu, Seoul · 🏙️ Seoul
Price: Free
Ticketing: Official event site

Practical information

Opening hours: [Nov 20-21] 10:00-19:00 (last entry 18:30) | [Nov 22] 10:00-18:00 (last entry 17:30)
Age: All ages
Exact location: Dongdaemun Design Plaza Art Hall 1·2
Organiser: Ministry of Culture, Sports and Tourism
Phone: 010-3489-3637

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🎟️ How to book — Official event site

1
Most regional festivals are free entry
Korean municipalities fund a huge number of free festivals (flowers, food, light shows) — free entry is the norm, not the exception, sometimes with paid stalls or activities on site.
2
Check the event's official site
The link sits on the event's VisitKorea page — it's the most reliable source for the program, hours, and any last-minute changes.
3
Book via a Korean platform if a reservation is required
When a festival has paid premium activities or an attached concert, booking usually goes through NOL or YES24 — see the matching guide on this page.
4
Call 1330 when in doubt
Korea's tourism hotline answers in English, Chinese and Japanese, 24/7 — handy for confirming a time or address when the official site is Korean-only.

💡 Good to know

When a price shows as "see details", the organiser simply hasn't published one in advance: in almost all of those cases entry is free and only some on-site activities are paid. Bring a little cash — many stalls don't take cards.