Yesan Market Three Kingdoms Festival

예산장터 삼국축제

This event celebrates the festival's 10th anniversary and the market's 100-year heritage. The festival explores the theme "The Story Continues" through four dimensions: expansion of value, space, participation, and time. Highlights include ten must-do festival experiences, culinary programs featuring local heritage, immersive theater inspired by the market's glocal content, colorful daily stage performances, and the Yesan Dance Festival with nationwide dance competitions. The event also features chrysanthemum exhibitions, photo zones, and community food culture activities.

Dates: Oct 22, 2026 → Oct 25, 2026
Venue: 2 Yesan-market-gil, Yesan-eup, Yesan-gun, Chungcheongnam-do · 🏺 Chungnam
Price: Free

Practical information

Opening hours: 10:00~20:00
Exact location: Yesan Permanent Market area
Organiser: Yesan County
Phone: 041-332-4317

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🎟️ How to book — Official event site

1
Most regional festivals are free entry
Korean municipalities fund a huge number of free festivals (flowers, food, light shows) — free entry is the norm, not the exception, sometimes with paid stalls or activities on site.
2
Check the event's official site
The link sits on the event's VisitKorea page — it's the most reliable source for the program, hours, and any last-minute changes.
3
Book via a Korean platform if a reservation is required
When a festival has paid premium activities or an attached concert, booking usually goes through NOL or YES24 — see the matching guide on this page.
4
Call 1330 when in doubt
Korea's tourism hotline answers in English, Chinese and Japanese, 24/7 — handy for confirming a time or address when the official site is Korean-only.

💡 Good to know

When a price shows as "see details", the organiser simply hasn't published one in advance: in almost all of those cases entry is free and only some on-site activities are paid. Bring a little cash — many stalls don't take cards.