The Souvenir Fair

대한민국 관광기념품 박람회

Dates: Nov 20, 2026 → Nov 22, 2026
Venue: 281 Eulji-ro, Jung-gu, Seoul · 🏙️ Seoul
Price: Price: see details

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🎟️ How to book — Official event site

1
Most regional festivals are free entry
Korean municipalities fund a huge number of free festivals (flowers, food, light shows) — free entry is the norm, not the exception, sometimes with paid stalls or activities on site.
2
Check the event's official site
The link sits on the event's VisitKorea page — it's the most reliable source for the program, hours, and any last-minute changes.
3
Book via a Korean platform if a reservation is required
When a festival has paid premium activities or an attached concert, booking usually goes through NOL or YES24 — see the matching guide on this page.
4
Call 1330 when in doubt
Korea's tourism hotline answers in English, Chinese and Japanese, 24/7 — handy for confirming a time or address when the official site is Korean-only.

💡 Good to know

When a price shows as "see details", the organiser simply hasn't published one in advance: in almost all of those cases entry is free and only some on-site activities are paid. Bring a little cash — many stalls don't take cards.