Yeongyang Red Pepper H.O.T Festival
영양고추 H.O.T 페스티벌
The Yeongyang Red Pepper H.O.T Festival is Seoul's largest direct-sales event dedicated to a single agricultural product, showcasing the quality and brand value of Yeongyang peppers to metropolitan consumers. The festival combines cultural performances, exhibitions, and sales activities to create a rich experience for visitors. Program highlights include opening ceremony, live performances featuring traditional and contemporary music, consumer participation challenges such as making pepper paste, eating spicy pepper contests, and a variety of interactive games and food booths. The event serves as a marketplace connecting producers and consumers while promoting local agricultural products and supporting farmer incomes.
- Dates
- Aug 27, 2026 → Aug 29, 2026
- Venue
- Seoul, Jung-gu, Eulji-ro (Eulji-ro 1-ga) · 🏙️ Seoul
- Price
- Free
- Ticketing
- Official event site
Practical information
- Opening hours
- 09:00~19:00
- Exact location
- Seoul Plaza
- Organiser
- Yeongyang County
- Phone
- 054-680-6381
🎟️ How to book — Official event site
- 1
Most regional festivals are free entry
Korean municipalities fund a huge number of free festivals (flowers, food, light shows) — free entry is the norm, not the exception, sometimes with paid stalls or activities on site.
- 2
Check the event's official site
The link sits on the event's VisitKorea page — it's the most reliable source for the program, hours, and any last-minute changes.
- 3
Book via a Korean platform if a reservation is required
When a festival has paid premium activities or an attached concert, booking usually goes through NOL or YES24 — see the matching guide on this page.
- 4
Call 1330 when in doubt
Korea's tourism hotline answers in English, Chinese and Japanese, 24/7 — handy for confirming a time or address when the official site is Korean-only.
💡 Good to know
When a price shows as "see details", the organiser simply hasn't published one in advance: in almost all of those cases entry is free and only some on-site activities are paid. Bring a little cash — many stalls don't take cards.
Around the same dates
Source : TourAPI