Heojun Festival Special Exhibition: "K-Beauty, from Prescription to Daily Life"
허준축제 기념 특별전<k-beauty, 처방에서 일상으로>
An exhibition exploring the health principles from the Donguibogam (Eastern Medicine Compendium) and their application in contemporary Korean cosmetics. Discover how traditional medical wisdom inspires and shapes today's K-Beauty trends.
- Dates
- Oct 8, 2026 → Feb 14, 2027
- Venue
- 87 Heojun-ro, Gangseo-gu, Seoul · 🏙️ Seoul
- Price
- ₩500 – ₩1,000
- Ticketing
- Official event site
Practical information
- Opening hours
- 10:00-18:00
- Age
- All citizens
- Exact location
- Heo Joon Museum
- Organiser
- Heo Joon Museum
- Phone
- 02-3661-8686
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🎟️ How to book — Official event site
- 1
Most regional festivals are free entry
Korean municipalities fund a huge number of free festivals (flowers, food, light shows) — free entry is the norm, not the exception, sometimes with paid stalls or activities on site.
- 2
Check the event's official site
The link sits on the event's VisitKorea page — it's the most reliable source for the program, hours, and any last-minute changes.
- 3
Book via a Korean platform if a reservation is required
When a festival has paid premium activities or an attached concert, booking usually goes through NOL or YES24 — see the matching guide on this page.
- 4
Call 1330 when in doubt
Korea's tourism hotline answers in English, Chinese and Japanese, 24/7 — handy for confirming a time or address when the official site is Korean-only.
💡 Good to know
When a price shows as "see details", the organiser simply hasn't published one in advance: in almost all of those cases entry is free and only some on-site activities are paid. Bring a little cash — many stalls don't take cards.
Around the same dates
Source : Local Government Open Data
