MATERIALISM | BIG Architects Exhibition Curated by Bjarke Ingels

MATERIALISM｜비야케 잉겔스 그룹 기획 전시

South Korea's first-ever exhibition dedicated to world-renowned architecture group BIG explores ten building materials—stone, earth, concrete, metal, and wood—through the innovative lens of founder Bjarke Ingels. Original models and installations examine architecture's evolution and chart sustainable directions for future cities. The exhibition is complemented by a special lecture from Ingels himself, offering his perspective on future urban architecture and distinctive design philosophy.

Book on the official site

Dates: Nov 7, 2026 → Feb 28, 2027
Venue: 119 Sejong-daero, Jung-gu, Seoul (Taepyeongno 1-ga) · 🏙️ Seoul
Price: Free
Ticketing: Official event site

Practical information

Opening hours: 10:00~18:00
Exact location: Seoul Urban Architecture Exhibition Hall
Organiser: Seoul
Phone: 070-7178-5840

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🎟️ How to book — Official event site

1
Most regional festivals are free entry
Korean municipalities fund a huge number of free festivals (flowers, food, light shows) — free entry is the norm, not the exception, sometimes with paid stalls or activities on site.
2
Check the event's official site
The link sits on the event's VisitKorea page — it's the most reliable source for the program, hours, and any last-minute changes.
3
Book via a Korean platform if a reservation is required
When a festival has paid premium activities or an attached concert, booking usually goes through NOL or YES24 — see the matching guide on this page.
4
Call 1330 when in doubt
Korea's tourism hotline answers in English, Chinese and Japanese, 24/7 — handy for confirming a time or address when the official site is Korean-only.

💡 Good to know

When a price shows as "see details", the organiser simply hasn't published one in advance: in almost all of those cases entry is free and only some on-site activities are paid. Bring a little cash — many stalls don't take cards.