Korea Grand Sale 2027

2027 코리아그랜드세일

Korea Grand Sale 2027 is Korea's leading tourism festival blending shopping, culture, and travel experiences. This winter event offers international visitors extensive benefits across flights, accommodation, dining, beauty, and wellness services. Featuring gastronomy as its special theme this year, the festival showcases diverse promotions and culinary experiences highlighting Korean food culture. The Welcome Center in Myeongdong provides tourist services, experiential programs, lucky draw events, and exclusive coupon books, operating daily for 53 days with special activities and commemorative giveaways.

Book on the official site

Dates: Dec 23, 2026 → Feb 13, 2027
Venue: 14 Myeongdong-gil, 2-ga, Jung-gu, Seoul · 🏙️ Seoul
Price: Free
Ticketing: Official event site

Practical information

Opening hours: 11:00~20:00
Age: All ages
Exact location: 1st Floor Myeongdong Noon Square / Nationwide (online and offline)
Organiser: Ministry of Culture, Sports and Tourism
Phone: 1644-7855

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🎟️ How to book — Official event site

1
Most regional festivals are free entry
Korean municipalities fund a huge number of free festivals (flowers, food, light shows) — free entry is the norm, not the exception, sometimes with paid stalls or activities on site.
2
Check the event's official site
The link sits on the event's VisitKorea page — it's the most reliable source for the program, hours, and any last-minute changes.
3
Book via a Korean platform if a reservation is required
When a festival has paid premium activities or an attached concert, booking usually goes through NOL or YES24 — see the matching guide on this page.
4
Call 1330 when in doubt
Korea's tourism hotline answers in English, Chinese and Japanese, 24/7 — handy for confirming a time or address when the official site is Korean-only.

💡 Good to know

When a price shows as "see details", the organiser simply hasn't published one in advance: in almost all of those cases entry is free and only some on-site activities are paid. Bring a little cash — many stalls don't take cards.