Heo Jun Festival

허준축제

Held annually at Seoul Botanical Garden, this festival honors the legendary physician Heo Jun and celebrates his masterwork, the Dongui Bogam (Treasured Mirror of Eastern Medicine). The festival blends medical and wellness experiences with diverse cultural programs including a special exhibition on Heo Jun and the Dongui Bogam, AI-powered health consultations (neck strain measurement, eye health screening, body composition analysis, psychological assessments), concerts, parades, children's competitions, and recreational sports zones. Family entertainment features a survival game, random dance challenge, and a kids' competition. Food zones and a flea market round out the festive experience.

Book on the official site

Dates: Oct 10, 2026 → Oct 11, 2026
Venue: 161 Magok-dong-ro, Gangseo-gu, Seoul · 🏙️ Seoul
Price: Free
Ticketing: Official event site

Practical information

Opening hours: 11:00~21:00
Exact location: Seoul Botanic Park Lawn, Magok Plaza, Magok Central Avenue Area
Organiser: Gangseo-gu
Phone: 02-2600-6455

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🎟️ How to book — Official event site

1
Most regional festivals are free entry
Korean municipalities fund a huge number of free festivals (flowers, food, light shows) — free entry is the norm, not the exception, sometimes with paid stalls or activities on site.
2
Check the event's official site
The link sits on the event's VisitKorea page — it's the most reliable source for the program, hours, and any last-minute changes.
3
Book via a Korean platform if a reservation is required
When a festival has paid premium activities or an attached concert, booking usually goes through NOL or YES24 — see the matching guide on this page.
4
Call 1330 when in doubt
Korea's tourism hotline answers in English, Chinese and Japanese, 24/7 — handy for confirming a time or address when the official site is Korean-only.

💡 Good to know

When a price shows as "see details", the organiser simply hasn't published one in advance: in almost all of those cases entry is free and only some on-site activities are paid. Bring a little cash — many stalls don't take cards.